Primax Cosmetics Packaging
This packaging was designed for a fictitious men's cosmetics brand. The purpose of this project was to develop pharmaceutical packaging system that was both more appealing to customers and filled a niche in the market. If you look at the cosmetics products in pharmacies, it becomes quickly clear that almost all of the men's cosmetics are provided by cosmetics brands that originally catered to women. To change this, I created "Primax" - a brand which would offer a wide range of cosmetics products designed specifically for men.
Prototype render using Maya
Final assembled packaging (closed)
Final assembled packaging (open)
Early logo concept
Alternative logo concept 1, with a more abstract aesthetic
Alternative logo concept 2, designed to incorporate the Mars symbol (the symbol for male)
Alternative logo concept 3, designed to look like a smear of moisturiser (since a lot of Primax's products would be creams)
First logo concept
Final logo concept
Original net design
Final, more economical net design
Nets for the lip balm, moisturiser and sunscreen packaging